On December the 12th we opened our first store at Euston Tower, London. The 3000 sq. ft shop is packed with the latest bikes, clothing, accessories and parts. In an industry first, courtesy bikes are made available to customers whose bikes are in the workshop for an extended period of time.
In an extremely busy year, we launched a brand-new transactional website, offered customers an additional payment type, with the introduction of Cyclescheme, all whilst continuing to add to our bikes and accessories categories. Bloomsbury, Fenchurch, Purley and Leeds open their doors for the first time.
Just a few weeks before Christmas, Victoria Pendleton opens our new flagship store in Canary Wharf, London. Three months previous, in May, we’re delighted to be involved with the inaugural Vélo Birmingham, providing mechanical support to fifteen thousand sportive riders. April sees us open our first Scottish store in Edinburgh.