Genesis have a simple philosophy when it comes to designing bikes: bring to life the sorts of bikes they would enjoy riding. The result? Design and technology working in harmony to form practical bikes for everyday use.
Utilising their relatively small size, you'll see Genesis take a few risks; like producing models that larger companies would never dream of gracing their range.
Masters in using the right material for the right bike, whether that be carbon, aluminium, steel or titanium, Genesis have built an enviable reputation for manufacturing desirable bikes for all disciplines.
The Croix de Fer is the steel framed utility bike, the Datum is a carbon all-road model that was years ahead of its time and the Tour de Fer is a bike ready to travel the world.