“What’s the strongest colour contrast on a TV screen?” That’s how French company Mavic came to adopt its famous black and yellow colours. Since the 1973 edition of Paris-Nice, Mavic have been providing neutral race support to some of the world’s biggest races. Mounted to the top of those instantly recognisable cars are Mavic’s renowned wheels, ready to enter the action at a moment’s notice.
Mavic's wheel range has something for every rider, no matter how deep their pockets. Aluminium wheels start below three figures, with more performance orientated, carbon options offering tangible riding benefits.
Mavic’s industry leading innovation has led to the production of exciting wheelsets such as Cosmic, Kysrium and Comete. The same level of passion has since been ploughed into a range of other cycling accessories. From helmets to road shoes and bib tight to jerseys.